Sleep Tourism Market to Surpass USD XX Billion by 2030 Amid Rising Demand for Restorative Travel Experiences

The global sleep tourism market is witnessing robust expansion, projected to reach USD 83.14 billion in 2025 and forecasted to grow at a CAGR of 12.4% through 2030, ultimately reaching USD 148.98 billion. This surge is driven by a rising number of travelers seeking restful, wellness-oriented getaways that prioritize sleep and rejuvenation as core travel motivations.

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Travel Type Insights: Domestic Travel Takes the Lead

Domestic sleep tourism captured around 63% of the market share in 2024. Affordable, accessible, and now wellness-enriched, local getaways are increasingly appealing. According to the Global Wellness Institute, domestic wellness tourists spend 175% more per trip than average domestic travelers, with an average spend of USD 668. The pandemic further fueled interest in nearby restorative escapes.

Meanwhile, international sleep tourism is gaining ground with a projected CAGR of 13.3% from 2025 to 2030. Wellness-focused travelers are booking premium retreats abroad, with average spending per trip around USD 1,764. These travelers are drawn to exclusive experiences combining travel with stress relief and sleep restoration.

Accommodation Insights: Hotels Lead, Retreats Gain Traction

Hotels continue to dominate the sleep tourism landscape with nearly 46% of the market share in 2024. Premium brands like Waldorf Astoria, Park Hyatt, and Canyon Ranch are integrating smart mattresses, climate-controlled beds, and soundproof rooms. Programs such as Rosewood’s “Alchemy of Sleep” highlight the growing importance of sleep as a central theme in wellness offerings.

Sleep-focused retreat centers are also gaining popularity, with a projected CAGR of 13.1% through 2030. Properties like Sal Salis offer eco-luxury accommodations featuring solar-powered lodges, stargazing, and wellness programming—meeting the rising demand for immersive, nature-connected experiences.

Regional Insights

North America holds the largest market share, accounting for approximately 36% in 2024. Premium properties like Four Seasons Toronto and The Ritz-Carlton Toronto offer curated dining and tailored sleep amenities. The U.S. specifically contributes around 75% of North American revenue, with resorts like Sensei Lanai and Castle Hot Springs offering expert-led programs that blend luxury and sleep science.

Europe holds about 28% of the market, with destinations in Sweden and the broader Scandinavian region tapping into the therapeutic effects of nature. Sleep retreats in tranquil settings, such as forest cabins and island sanctuaries, are increasingly sought after.

Asia Pacific is set to become a global hub for sleep tourism, driven by wellness tourism growth in Thailand, Bali, Sri Lanka, and Vietnam. Resorts are offering a blend of sleep therapies, digital detox programs, and cultural wellness experiences. Kamalaya Koh Samui and Aditya Resort in Sri Lanka are leading the charge with comprehensive offerings.

Evolving Consumer Preferences Drive Market Momentum

With quality sleep gaining recognition as a cornerstone of mental and physical health, a new generation of travelers is actively seeking accommodations that offer restorative experiences. According to sleep scientist Rebecca Robbins, sleep quality significantly impacts guest satisfaction, with two-thirds of Americans reporting better sleep while traveling. This has propelled the integration of sleep-focused features into hotel design and hospitality services.

Hospitality giants are adapting swiftly—Hilton has launched “Power Down” amenities, including temperature-regulating mattresses and soft lighting to promote optimal sleep conditions. Meanwhile, Park Hyatt New York has gone further, offering AI-enhanced smart beds and wellness packages that emphasize deep rest.



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