STEM Toys Market to Surpass USD XX Billion by 2030, Driven by Focus on Early Childhood Learning

The global STEM toys market is on a strong growth trajectory, expected to increase from USD 1.29 billion in 2025 to USD 1.83 billion by 2030, registering a CAGR of 7.2% over the forecast period. The rise of toys that integrate science, technology, engineering, and mathematics into engaging play experiences is transforming how children learn and develop. The COVID-19 pandemic accelerated this shift, prompting families to seek educational toys that support learning at home while sparking creativity and curiosity.

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As the market evolves, STEAM toys—which add the arts to STEM—are gaining popularity for offering a more holistic approach to child development. This evolution reflects a broader shift in parental priorities, with a growing focus on tools that promote cognitive development, critical thinking, and real-world problem-solving through play.

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Distribution Insights: Online Channels Gain Ground

Hypermarkets & Supermarkets

Brick-and-mortar outlets remain crucial, accounting for 42% of market sales in 2024. These retailers benefit from convenience and product variety, often combining household essentials with toy aisles that feature STEM toys from popular franchises like Star Wars and Marvel—a powerful draw for both children and parents.

E-commerce

Online sales are growing rapidly, with a projected CAGR of 7.9% from 2025 to 2030. Platforms like Amazon are expanding their reach by offering extensive selections, personalized recommendations, and fast delivery. Data-driven marketing and targeted ads allow brands to engage consumers more effectively and expand their global footprint.

Age Group Insights: Focus on Foundational Years

Ages 8–12

This group will account for 41% of the market in 2025, as children begin to explore specific interests such as robotics, coding, and engineering. Their growing cognitive abilities make them ideal candidates for advanced STEM toys that support complex thinking and long-term educational growth.

Ages 3–8

This younger cohort is showing increasing demand for STEM products, with a projected CAGR of 7.7% through 2030. At this stage, building kits, coding robots, and science experiments are particularly effective at cultivating early curiosity and essential problem-solving skills, setting the stage for long-term academic engagement.

Consumer Insights: Toys That Build Futures

In a 2024 survey by Mattel and King’s College London, over 75% of parents reported choosing toys that they believed would positively impact their child’s future success. The findings emphasized the role of play in developing essential skills such as fine motor abilities (68%), creativity (67%), and problem-solving. An overwhelming 86% of parents said they believe toys can influence their children’s future career prospects.

Similarly, a post-pandemic survey by The Genius of Play and OnePoll found that parents increasingly relied on toys as educational resources, with a clear shift away from passive screen time towards interactive, hands-on learning.