Surfing Equipment Market Set to Surpass USD XX Billion by 2030 Amid Growing Popularity of Water Sports

The global surfing equipment market is on course for substantial expansion, with projected revenue of USD 4.40 billion in 2024 and an anticipated CAGR of 6.5% from 2025 to 2030. Surging interest in surfing as both a competitive sport and a lifestyle activity is fueling demand for high-performance equipment, including surfboards, apparel, and accessories. This trend is being driven by a growing community of surfers across generations, seeking physical fitness, connection to nature, and recreational escape. In response, manufacturers are rolling out a broader array of products tailored to varying skill levels, regional conditions, and environmental considerations—opening new avenues for market growth.

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Distribution Channel Insights

Offline retail continues to dominate the market, with physical surf shops remaining the preferred purchasing channel in 2024. In-store shopping enables surfers to assess gear quality and sizing firsthand, while expert staff provide tailored guidance based on experience level and local conditions. Many surf shops also collaborate with local schools and instructors, offering package deals that combine rentals, training, and equipment purchases—further boosting consumer engagement and brand loyalty.

However, the online distribution segment is poised for the highest growth rate over the forecast period. The global shift toward e-commerce, coupled with increased digital engagement, is driving online purchases of surfboards, apparel, and accessories. E-commerce platforms enable easy comparison across brands and products, while social media marketing, influencer partnerships, and tutorial content on platforms like Instagram and YouTube are expanding reach and boosting conversion rates. Online retail is particularly valuable for consumers in remote regions or those seeking niche products not readily available in local stores.

Product Insights

In 2024, the surfboards segment led the global market with a dominant 68.0% revenue share. Demand for high-quality, performance-oriented boards continues to grow, particularly among younger surfers and regions with extensive coastlines and consistent wave conditions. Advancements in board design and material innovation—including the use of epoxy, carbon fiber, and other lightweight composites—have enabled the production of durable, responsive boards suited for diverse surfing environments.

Meanwhile, the apparel and accessories segment is expected to post the fastest growth through 2030, buoyed by increased demand for performance gear. Essential items like wetsuits, rash guards, and boardshorts are evolving rapidly, driven by consumer expectations for comfort, UV protection, and quick-drying properties. Innovations in textile technology, including moisture-wicking and eco-conscious materials, are positioning surf apparel not only as functional gear but also as a fashion and lifestyle statement—particularly in tropical and warm-water regions.

Regional Insights

North America held the largest share of the global surfing equipment market in 2024, accounting for 46.7% of global revenue. The U.S. and Mexico have seen growing participation in surfing, fueled by a younger demographic, expanding coastal tourism, and rising interest in outdoor recreation. Surf destinations such as Malibu, Santa Cruz, and Oahu remain hotspots for both amateur and experienced surfers, driving consistent demand for equipment rentals and beginner-friendly gear.

United States market trends indicate robust growth through 2030, supported by popular surfing regions on both coasts and increased public awareness of the sport. The U.S. surfing population saw a 28% jump between 2019 and 2020, with a significant rise in the core 6–34 age demographic. Sustainability initiatives from major surf brands, coupled with technological advancements, are expected to further propel the domestic market.

Europe is emerging as a key growth region, with surfing gaining traction across France, Portugal, Spain, and the UK. Iconic destinations like Biarritz, Nazaré, and the Canary Islands have become magnets for international surfers. Major competitive events, including the Quiksilver Pro France and the European Surfing Championships, are drawing global attention and spurring regional demand for high-performance equipment and branded surfwear.

Asia Pacific is expected to witness the fastest growth, driven by booming interest in surfing in Australia, New Zealand, Indonesia, India, and China. Australia and New Zealand led regional revenues in 2024 and are projected to maintain the highest growth trajectory through 2030. Factors contributing to this momentum include an expanding youth population, increasing tourism, and the rise of surf schools and camps across key coastal destinations like Bali and Sri Lanka. Strategic events, such as the Hyundai Australian Boardriders Battle, are further nurturing grassroots participation and awareness of surf culture in the region.

Competitive Landscape

The global surfing equipment market is characterized by the presence of several leading brands that are actively shaping product innovation and consumer trends.

• Billabong, under Authentic Brands Group, offers a wide range of surf-focused apparel and wetsuits with a strong commitment to sustainability, including its ‘Upcycler’ wetsuit initiative utilizing post-consumer materials.