Sustainable Athleisure Market to Reach USD 176.05 Billion by 2030, Fueled by Eco-Conscious Consumer Demand and Innovative Material Technologies

The global sustainable athleisure market is on a robust growth path, projected to reach USD 88.75 billion by 2024 and expand at a CAGR of 12.5% from 2025 to 2030, reaching an estimated USD 176.05 billion by 2030. This surge is driven by a significant shift in consumer preferences toward eco-conscious lifestyles and sustainable fashion practices. As health and environmental awareness rises, consumers are increasingly opting for athleisure apparel crafted from eco-friendly materials like organic cotton, recycled polyester, hemp, and Tencel.

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Segment Insights

By Type

In 2024, mass-market sustainable athleisure held the dominant share, accounting for 62.2% of global revenue. Increasing affordability and accessibility of eco-friendly fabrics such as recycled polyester, organic cotton, and biodegradable spandex are making sustainable fashion more mainstream. Leading brands are ramping up production to meet the growing demand from price-sensitive, sustainability-focused consumers.

By Product

Shirts represented the highest revenue share in 2024, fueled by demand for breathable, stretchable, and moisture-wicking fabrics suitable for both athletic and casual wear. These versatile products resonate with fitness-minded consumers who value performance, comfort, and aesthetics.

By Gender

Men’s sustainable athleisure wear has shown notable growth, reflecting rising interest in wellness, fitness, and style among male consumers. The increasing acceptance of athleisure as everyday wear, combined with growing environmental consciousness, has driven the adoption of sustainable options in the men's segment.

By Distribution Channel

In 2024, offline retail channels led the market in terms of revenue. Physical stores offer customers the ability to feel, test, and evaluate the texture, durability, and comfort of sustainable garments made from innovative materials like bamboo and recycled polyester. Many brands are now investing in eco-friendly retail experiences, including sustainable store design, recycled packaging, and informative displays that educate consumers on environmental benefits.

Market Dynamics

Key Drivers

  • Growing demand for sustainable, high-performance apparel

  • Increased awareness of the environmental impact of traditional textiles

  • Rising adoption of active lifestyles globally

  • Technological advances enabling use of biodegradable and recycled materials

  • Expansion of sustainable product lines by major fashion and sportswear brands


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