Vegan Cosmetics Market to Reach USD 26.16 Billion by 2030, Fueled by Shifting Consumer Ethics and Plant-Based Innovation
The global vegan cosmetics market continues its robust upward trajectory, valued at USD 15.17 billion in 2021, and projected to reach USD 26.16 billion by 2030, growing at a CAGR of 6.3% from 2022 to 2030. This momentum is primarily driven by the global surge in vegan consumerism, as ethically conscious consumers increasingly demand cruelty-free, plant-based beauty solutions.
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Concerns over animal welfare, environmental sustainability, and ingredient transparency are prompting a shift away from animal-derived ingredients. As consumers become more mindful of the ethical and environmental impact of their purchases, vegan cosmetics are emerging as a mainstream choice, reshaping the beauty industry landscape.
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Competitive Landscape & Key Developments
The vegan cosmetics sector comprises a mix of established global players and emerging niche brands, fostering strong competition and innovation. Key players are focusing on product development, brand partnerships, and sustainability initiatives to strengthen market presence.
Recent Highlights:
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Colorbar (Jan 2022) launched a vegan nail lacquer line in India, offering 128 vibrant shades.
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Hourglass (Mar 2021) partnered with Unilever to introduce carmine-free vegan lipsticks, enhancing ethical options.
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Kat Von D Beauty (Apr 2019) released a 100% vegan mascara infused with sunflower and olive oils, promoting plant-based innovation.
Distribution Channel Insights
Specialty Stores
Specialty stores held the largest market share (35.7%) in 2021, owing to their curated product offerings and personalized service. These retailers offer consumers access to a variety of niche vegan brands, often complemented by discounts and loyalty programs that enhance foot traffic and customer retention.
Hypermarkets & Supermarkets
With a 24.8% share, traditional retail remains an important channel for vegan cosmetics. Located close to residential hubs and offering convenience, these stores are increasingly stocking vegan products in response to shifting preferences.
E-commerce
Online platforms are the fastest-growing distribution channel, forecasted to grow at a CAGR of 8.8%. The rise in internet accessibility, social media influence, and targeted digital campaigns has dramatically boosted online sales. Platforms like Blanka and retailers like Boohoo—which recently added over 50 vegan products—underscore the rapid expansion of vegan beauty in digital marketplaces.
Product Insights
Skin Care
Accounting for approximately 34.01% of total revenue in 2021, vegan skincare remains the largest segment. Consumers are gravitating toward plant-based formulations for their gentle, non-irritating properties, with benefits including reduced skin irritation, acne, and sensitivity. As awareness of skincare ingredient sourcing grows, vegan options continue to gain favor for their natural and holistic appeal.
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