Baby Drinks Market Accelerates as Parents Prioritize Healthier Infant Hydration Options

The global baby drinks market is on a strong growth trajectory, projected to reach USD 177.80 billion in 2024 and expanding at a compound annual growth rate (CAGR) of 9.7% from 2025 to 2030. This robust growth is fueled by the rapid rise of e-commerce and quick commerce platforms, which have improved access to baby drinks across both developed and emerging markets. Additionally, shifting demographics and growing awareness of early childhood nutrition are playing a pivotal role in shaping consumer preferences.

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Parents are increasingly prioritizing convenience and nutritional quality, especially in dual-income households. This shift is driving demand for baby drinks formulated with organic and natural ingredients. Leading manufacturers are responding with innovative product offerings that meet evolving consumer needs—ranging from enhanced nutritional content to user-friendly packaging.

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Distribution Channel Insights

Pharmacies

Pharmacies held a dominant share of the baby drinks market in 2024. They remain the preferred outlet due to product authenticity, detailed labeling, and knowledgeable staff. Many parents prefer pharmacies for their curated selection and assurance of freshness and quality.

Online Retail

The online channel is poised for strong growth during the forecast period. E-commerce and quick-commerce platforms are gaining momentum by offering:

  • Doorstep delivery

  • Product reviews and verified sellers

  • Flexible return policies

  • Comprehensive product details

These factors are encouraging more parents to shop for baby drinks online, reinforcing a trend toward digital-first consumption.

Key Market Drivers

The growth of the infant nutrition market is driven by several factors:

  • Expanding product lines that cater to diverse dietary needs and flavor preferences.

  • Convenient packaging formats such as jars, cartons, tubes, and bottles that ease storage and transportation.

  • Rising demand for clean-label, nutrient-rich ingredients.

  • Increasing global birth rates. For example, in 2023 alone, India recorded approximately 23.2 million births, while the U.S. reported over 3.6 million births, according to UNICEF.

Additionally, the influx of new players and advancements in digital marketing have invigorated the market. Companies are leveraging smart branding, innovative packaging, and broader distribution networks to attract modern parents seeking trusted and accessible baby nutrition solutions.

Product Insights

Baby Formula

Baby formula led the global market with a 46.6% revenue share in 2024. These specialized products are tailored to different infant age groups and offer essential nutrients including calcium, iron, and vitamins to support gut health and development. Both powdered and liquid formats are popular, especially in Asia Pacific and Europe. Manufacturers use diverse packaging to improve appeal and convenience.

Juices

The baby juice segment is expected to grow significantly from 2025 to 2030. Growth is being driven by:

  • Rising awareness among parents regarding healthy beverage options.

  • Introduction of juice products with natural fruit content and fewer added sugars.

  • Broad flavor varieties that appeal to children and caregivers alike.

  • Increased availability through online platforms, pharmacies, and grocery stores.

Urbanization & Distribution Shift

The global trend toward urbanization—projected to reach 4.6 billion urban dwellers by 2023 according to the World Bank—is contributing to demand for ready-to-consume, nutrient-dense baby drinks. The emergence of clean-label options and the increasing availability of these products through online and quick-commerce platforms are further enhancing accessibility and consumer interest.


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