Bottled Water Market to Surpass USD XX Billion by 2030 Amid Rising Demand for Convenient and Safe Hydration

The global bottled water market is set to experience substantial growth, with revenues projected to reach USD 372.70 billion in 2025 and further climb to USD 509.18 billion by 2030, expanding at a compound annual growth rate (CAGR) of 6.4% from 2025 to 2030. This growth is fueled by increasing consumer awareness of health and wellness, as bottled water becomes the preferred choice for hydration over sugary alternatives like sodas and juices.

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A heightened focus on fitness, convenience, and health-conscious lifestyles has led consumers to gravitate towards bottled water for its zero-calorie and additive-free nature. This shift is especially prominent among millennials and wellness-oriented individuals. In 2023, U.S. bottled water consumption reached 15.94 billion gallons, maintaining its position as the most consumed packaged beverage for the eighth consecutive year, surpassing carbonated soft drinks.

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Market Drivers and Trends

Modern, fast-paced lifestyles are prompting consumers to favor portable hydration solutions. Bottled water offers unmatched convenience during commutes, workouts, and other on-the-go activities. Manufacturers are responding with varied packaging sizes tailored to different use cases.

Innovation is at the heart of market evolution. Enhanced purification processes, eco-friendly packaging, and new flavor infusion technologies have diversified product offerings. Notably, an Indian startup has introduced atmospheric water generation technology, producing drinking water from air – a sustainable solution for water-scarce regions. 

End-User Landscape

While individual retail consumers remain the largest segment, bottled water is increasingly consumed by households, businesses, hospitality providers, and institutions. The demand for premium and sustainable options is rising among athletes, health-conscious individuals, and environmentally aware buyers.

Product Insights

Still bottled water dominated the market in 2024, accounting for 75.5% of revenue, driven by its accessibility, purity, and appeal to health-focused consumers. Sparkling water is gaining momentum due to its premium positioning and lower calorie profile, with new entrants like PepsiCo’s Bubble Burst catering to flavor-seeking health enthusiasts.

Regulatory Environment

Governments and health authorities have implemented rigorous safety and sustainability regulations. These include requirements for water source protection, treatment methods, recyclable packaging, and environmental responsibility programs, which, while increasing costs, also encourage innovation in packaging and sourcing.

Distribution Channel Insights

Off-trade channels, including supermarkets, convenience stores, and traditional retailers, dominated with 88.8% of sales in 2024, bolstered by diverse product availability and established logistics. On-trade channels are expected to grow at a CAGR of 6.8%, driven by demand in restaurants and cafes for premium, portable hydration options.Recent Developments

  • Sep 2024: Waterloo Sparkling Water launched Pomegranate Açaí and reintroduced Spiced Apple.

  • Aug 2024: Flow Beverage Corp. launched Flow Sparkling Mineral Spring Water in 70% recycled aluminum bottles.

  • Jul 2024: Source introduced Sky Wtr, a canned water derived from air and sunlight.

  • Feb 2024: Gatorade entered the bottled water segment with Gatorade Water

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