Global Bathroom Accessories Market to Reach New Heights by 2030 with Demand for Wellness-Oriented Interiors

The global bathroom accessories market is on a strong growth trajectory, with an estimated value of USD 24.60 billion in 2024, projected to grow at a CAGR of 11.2% from 2025 to 2030. This growth is fueled by a combination of urban expansion, rising consumer expectations, and robust construction activity across residential and commercial sectors.

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As urbanization accelerates and infrastructure projects increase, particularly in emerging economies such as India and China, consumers are increasingly investing in home enhancement. Rising disposable incomes and evolving lifestyles are driving the preference for premium, stylish, and functional bathroom accessories that contribute to comfort and self-expression.

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At the same time, sustainability is becoming a top priority, leading to greater demand for eco-friendly bathroom solutions such as water-saving fixtures and accessories made from sustainable materials. These trends are opening new revenue streams for manufacturers and retailers while encouraging product innovation across the industry.

Commercial Segment

The commercial segment is projected to grow at a CAGR of 11.8% from 2025 to 2030. Growth drivers include:

  • The need for hygienic and inclusive restrooms in hotels, restaurants, healthcare, and public venues

  • An emphasis on premium finishes and accessibility

  • Major renovation initiatives in commercial properties

In a unique promotional move, Kruger Products launched the Cashmere UltraLuxe Bathroom Guide in April 2024, rating Toronto restaurants based on their restroom aesthetics and amenities. This initiative highlights the increasing influence of bathroom design on overall customer experience in commercial spaces.


Premium Fixtures

High-end bathroom accessories are gaining traction across emerging markets, spurred by urbanization and rising incomes. An example is the Illustrious Collection by Swadling Brassware, launched in September 2024—an Art Deco-inspired range featuring glass shelving, towel rails, and decorative fittings.

Grab Bars

The grab bars segment is expected to witness robust growth, driven by:

  • An aging population

  • Increased focus on bathroom safety and accessibility

  • Adoption of ADA-compliant products, such as Gerber’s new SteadyStyle Grab Bar/Slide Bar Kit and the Octette 8-Function Handshower

Ferguson Consumer Survey

Insights from a Ferguson survey of 1,099 U.S. consumers revealed that homeowners view their living spaces as adaptable environments. Bathrooms, in particular, are undergoing significant transformation as consumers pursue:

  • Traditional layouts (e.g., separate enclosed showers)

  • Contemporary alternatives like wet bath concepts

  • Relaxation-oriented features such as soaking tubs

  • Sustainability and Water Efficiency

    Eco-conscious consumers are fueling demand for green bathroom products, such as low-flow fixtures, recycled materials, and sustainable packaging. Manufacturers are responding with innovations that combine environmental responsibility with luxury appeal.

    Innovation at Trade Shows

    At ISH 2025 in Frankfurt, the Hansgrohe Group will present groundbreaking water technologies and new bathroom designs under its AXOR and Hansgrohe brands. Key highlights include:

    • A new collection of overhead showers designed by Antonio Citterio

    • Advancements in shower, basin, and toilet solutions

    • Live product demonstrations and expert-led "Innovation Hours"

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