Global Beauty Salon Market Forecasts Strong Growth, Set to Reach USD 155.60 Billion in 2022

The global beauty salon market is on a trajectory of robust expansion, reaching an estimated value of USD 155.60 billion in 2022 and projected to grow at a CAGR of 8.0% from 2023 to 2030. After navigating significant disruption during the COVID-19 pandemic, the industry is now experiencing a transformative resurgence fueled by changing consumer preferences and the integration of advanced services. A notable trend driving this growth is the emergence of hybrid salons offering both products and personalized services, catering to customers who prioritize curated, experience-driven beauty solutions.

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The market is also benefiting from rising interest in advanced beauty treatments and a heightened focus on premium service delivery, both of which are becoming crucial differentiators in a competitive landscape.

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Regional Insights

Asia Pacific Leads with Demand for Premium and Organic Experiences

In 2022, the Asia Pacific region emerged as the dominant market for beauty salons, driven by rising disposable incomes, urbanization, and a strong preference for high-end, organic beauty services. Consumers in this region are increasingly investing in premium salon experiences, contributing significantly to the global market share.

India, in particular, is witnessing rapid growth within its salon sector. A post-pandemic surge in male customers has been a defining trend, with many seeking comprehensive grooming services. A September 2020 report by The Times of India revealed a 3–4% increase in male clientele compared to women, with men showing greater willingness to diversify beyond standard haircuts. This shift is reshaping service menus and expanding target demographics across the country.

End-User Insights

Men's Grooming Drives Market Diversification

The beauty salon landscape is evolving with a growing number of male consumers actively engaging in grooming and personal care services. This shift is largely driven by the influence of male celebrities and social media personalities who normalize skincare and grooming routines. Platforms like Instagram, YouTube, and Facebook are amplifying this trend, with male influencers promoting services such as facials, hair treatments, manicures, and pedicures designed specifically for men. This demographic shift is opening new avenues of growth for salons targeting the male segment.

Service Type Insights

Hair Services Dominate Industry Revenue

Hair treatments remain the cornerstone of the global beauty salon industry, offering substantial revenue opportunities. Recent data from Trafft highlights that hair services account for approximately 92% of revenue in the U.S. salon sector. Among these, haircutting and styling services lead the market, contributing around 62% of revenue, followed by hair coloring services at 23%. The continued demand for high-quality, customized hair care is expected to further drive market growth.


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