Hair and Scalp Care Market Set for Robust Expansion, Expected to Reach USD 110.77 Billion by 2025

The global hair and scalp care market is experiencing substantial growth, projected to reach a value of USD 110.77 billion in 2025, with a forecasted CAGR of 6.4% through 2030. This expansion is driven by increasing consumer demand for specialized products addressing common issues such as dandruff, dryness, and hair loss. According to the American Academy of Dermatology, approximately 30 million women in the U.S. face hereditary hair loss, fueling significant investment in targeted hair care solutions.

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Heightened exposure to environmental pollutants, frequent heat styling, UV radiation, and harsh chemical treatments is further propelling demand for nourishing, reparative products. Hair masks, in particular, are gaining popularity as consumers seek intensive treatments to restore moisture and manage frizz and damage.

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Distribution Channel Insights

Hypermarkets and Supermarkets Dominate Sales

In 2024, hypermarkets and supermarkets captured the largest revenue share, supported by wide accessibility and a broad range of product offerings. These retail spaces remain vital in meeting the diverse demands of everyday consumers.

Online Channels Poised for Rapid Growth

E-commerce is emerging as the fastest-growing distribution channel, offering unparalleled convenience, broader product selection, and easy price comparisons. As digital adoption increases globally, especially among younger demographics, online retail is expected to become a dominant force in hair and scalp care product distribution.

Product Insights

Anti-Dandruff Products Lead the Market

In 2024, anti-dandruff solutions dominated the market, comprising 37.8% of global revenue. This growth is largely attributed to the widespread incidence of dandruff and continued product innovation. Vichy Dercos introduced a comprehensive anti-dandruff line in the U.S., including selenium sulfide-based shampoos and salicylic acid serums. These products, developed using L’OrĂ©al’s advanced research, offer both therapeutic and hydrating benefits, reinforcing the segment’s strong trajectory.

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