Lawn & Gardening Consumables Market to Surpass USD XX Billion by 2030 Amid Rising Interest in Home Gardening and Outdoor Living

 The global lawn and gardening consumables market is projected to reach USD 23.10 billion by 2024, with an expected compound annual growth rate (CAGR) of 4.3% from 2025 to 2030. This growth is primarily driven by increasing interest in home gardening, as individuals embrace sustainable and self-reliant lifestyles. Gardening has become more than just a hobby—it now serves as a means of reducing stress, enhancing outdoor living spaces, and contributing to environmental responsibility.

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Sustainable and organic practices drive consumer behavior

A key factor fueling market expansion is the growing environmental awareness among consumers. More gardeners are opting for organic and sustainable products that reduce chemical use and foster biodiversity. This shift is leading to heightened demand for organic fertilizers, compost-based soil enhancers, and biopesticides that support personal well-being and environmental stewardship.

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Technology accelerates gardening efficiency

The adoption of innovative gardening technologies is transforming the consumer experience. Smart irrigation systems, automated tools, and advanced soil management solutions are making garden maintenance more efficient and sustainable. These tools not only enhance convenience but also promote better gardening outcomes, further encouraging consumer adoption.

E-commerce reshapes product access and engagement

The growth of e-commerce has revolutionized how consumers access lawn and garden supplies. Online platforms allow for easy browsing and purchasing of a wide range of products, from seeds to tools. Consumer engagement has also increased due to the availability of user reviews, recommendations, and curated product selections. As online shopping becomes more mainstream, it is set to play an increasingly vital role in the sector’s continued expansion.

Product insights

Fertilizers accounted for the largest share of market revenue in 2024, contributing 32.9%. Their essential role in boosting plant health and productivity makes them a core component of garden maintenance. The demand for nitrogen-based and organic fertilizers continues to rise as consumers focus on lush landscapes and nutrient-rich soil.

The seeds segment is projected to register the highest CAGR through 2030, driven by growing interest in creating visually appealing and environmentally responsible outdoor spaces. Increased demand for native and organic seed varieties reflects consumer preferences for biodiversity and sustainable lawn care. Technological advancements have also enabled the development of drought-tolerant seed options, making gardening more adaptable to climate variability.

End-use insights

In 2024, the residential segment dominated the market, led by a surge in home gardening. Consumers are increasingly cultivating vegetables, herbs, and flowers at home to support sustainable living and improve their mental health. Urbanization has contributed to this trend by encouraging the creation of small-scale green spaces on balconies, rooftops, and patios.

Commercial demand is also on the rise, especially in sectors like hospitality and retail. Landscaping investments are being made to enhance visual appeal and customer experience. Outdoor restaurants, cafés, and commercial venues are incorporating well-maintained green areas to attract clientele, adding to the demand for lawn and gardening products.

Regional insights

North America led the global market in 2024, holding a 37.6% revenue share. This growth is attributed to widespread homeownership, rising disposable incomes, and the popularity of gardening for both aesthetic and practical purposes. Urban gardening, coupled with interest in organic fertilizers and seeds, is also gaining momentum across U.S. cities. The region’s diverse climates have created demand for region-specific gardening solutions, further boosting market development.

U.S. market trends

The U.S. market remains a dominant force in the North American region. A strong cultural emphasis on home landscaping and food gardening continues to drive product demand. Renewed investment in home improvement and outdoor space renovation following housing market recovery has further accelerated sales, particularly via e-commerce platforms.

Europe market trends

Europe is poised for consistent growth, fueled by environmentally conscious gardening habits. Consumers are increasingly embracing eco-friendly products, such as compostable planters and organic pest solutions. The continent’s rising interest in outdoor aesthetics and increased investments in landscaping are pushing demand for sustainable consumables.

Asia Pacific market trends

The Asia Pacific region, led by China and India, recorded the highest market share in 2024 and is set to experience robust growth through 2030. Rapid urbanization and rising incomes have encouraged gardening in both residential and commercial settings. Space-efficient tools and biodegradable products are gaining popularity, particularly among urban dwellers with limited outdoor areas. Government initiatives promoting green infrastructure and environmental conservation are also driving consumer interest in eco-friendly gardening.

China’s contribution

China has emerged as a major contributor to market expansion in Asia Pacific. Urban residents are increasingly transforming small balconies and rooftops into green spaces, spurring demand for compact tools and organic gardening supplies. This trend is reinforced by rising awareness of health and wellness, and government support for urban greening efforts.

Competitive landscape

Several leading companies in the lawn and gardening consumables industry are actively expanding their portfolios to align with evolving consumer needs. Market players such as Pennington Seed, BASF, Bayer AG, Barenbrug, Ace Hardware, and others focus on delivering high-performance, environmentally sustainable solutions. Strategies include the introduction of organic fertilizers, green pest control products, and sustainable packaging to appeal to health- and eco-conscious consumers.

Bayer AG offers a comprehensive range of consumables, including fertilizers, herbicides, and pest control solutions. Its commitment to advanced agricultural research and sustainability has positioned it as a key innovator in the sector.

Agrium (Nutrien) Inc. specializes in soil amendments and fertilizers that improve plant vitality while supporting eco-friendly gardening practices. The company’s strength lies in its customized nutrient solutions tailored for both residential and commercial landscapers.